Coca-Cola Boxes of Joy

During the 2015 holiday season, Coca-Cola wanted to bring happiness to all with the Boxes of Joy giveaway. We had 85,000 prizes up for grabs, and asked people to enter product codes for a chance to win daily. We also created a video to promote the campaign-- check it out!

My roles: Concept, Design/Art Direction
Agency: Wunderman NY
CW: Vanessa Carney