Social Media
To keep prospects and existing clients engaged with the Northwestern Mutual brand on social media, I created engaging content for both our brand and field channels such as videos, financial challenges, tips, and more.
The below videos were to help recruit financial advisors to the company, focusing on career-changers which represent a large portion of our workforce.
This series was part of a larger brand campaign, but represents ways in which our social provided helpful financial tips to consumers.
We created a “financial flash challenge” series to provide fun new ways to save money.
In addition to working on United Airlines' national and global digital campaigns, I was the lead art director for the brand's social media. I worked closely with social strategists to develop daily editorial content and graphics across social channels such as Facebook, Twitter, and Instagram.
Below are examples of social posts and programs that we developed.
We developed content across a range of categories such as travel trivia, sports sponsorships, route launches, United mobile app, MileagePlus®, and other brand partnerships.
Agency: Mcgarrybowen